Offre : Advertising Specialist Job Posting – marketing/advertising/pr

***** Please email your resume to info@ttbagroup.com ****** ***Montreal – Based Only***

TTBA Group is looking for a SEO/SEM Specialist to join its dynamic Marketing team!

Position Summary

The SEO/SEM Specialist is responsible for managing all SEM/SEO initiatives with the goal of driving traffic, increasing brand awareness, and generating leads and revenue for agency clients.

Primary Job Responsibilities

Use SEM and SEO strategies and tactics to drive traffic, increase brand awareness, generate leads and revenue
Monitor, track and manage paid and organic campaigns to maximize traffic, lead and revenue generation
Campaign structures
Keyword research, selection and deployment (bidding)
Feasibility analysis
Competitor analysis
Landing page and/or website optimization
Ad and content copy writing
A/B testing
Audience segmentation
Funnel building
Conduct research and strategic planning for paid and natural search strategy and campaigns
Stay up to date on the engine landscape: trends, market behaviour, share of impressions, competitive positioning and performance to identify improvements
Share and report SEM and SEO performance insights to inform overall marketing and product strategy
Work with colleagues and project managers to develop a deep understanding of brand and product marketing goals

Required Skills and Experience

1+ years’ experience managing PPC, SEO and content/inbound programs.
Thorough knowledge of search ranking factors
Thorough knowledge of Google AdWords, Google Shopping and Facebook Advertising platforms
Familiar with industry-standard bid management and SEO software
Understand and use search engine analytical tools
Understand current online marketing and lead generation concepts, strategy and best practices
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth knowledge and experience with website analytics tools (e.g, Google Analytics, MixPanel, etc…)
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM

TTBA is a Montreal-based marketing agency that understands how digital technology has changed the way we do business. We take our clients’ idea from a sketch on a paper to a fully integrated marketing campaign. From social media to branding, web design and SEO, we help companies build their online authority and deliver tangible results.

The agency is made up of a core team of marketing consultants, with disciplines ranging from sales, social media and web development to video production and public relations. We’re ready to take on a new team member, can you step up to the challenge?